Venterra has a deep senior management team that draws not only on its real estate experience but also on diverse experience from other industries. The management team believes strongly in bringing best practices from the manufacturing, distribution and technology industries to create a world-class real estate management operation that benefits our residents, employees and investors.
Venterra is completely self-managed. This means that we manage and control 100% of all direct and indirect property management responsibilities. On-site property staff are Venterra employees, all back office centralized activities such as accounting, finance and administration are managed by Venterra. Operating Control is essential to the effective management of multi-family assets. Venterra has invested millions of dollars in systems and processes to enable us to assert this control. Superior financial results to our investors are the result.
Venterra has differentiated itself by deploying industry-leading technology that has resulted in superior financial performance of its multi-family assets. This technology includes a comprehensive suite of entirely web-enabled applications covering rent management, pricing optimization, purchase order management, utility billing, work order and capital expenditure management, an entire suite of back-end financial applications and customized workflows and reporting. This technology has allowed Venterra to realize operating efficiencies and effectiveness that are at the forefront of the multi-family industry. Venterra's highly automated operations have not only lowered costs, but importantly have freed up significant amounts of time for on-site personnel to focus on sales & marketing. The results show: Venterra-run properties have a 1-2% higher occupancy than their local competitors while realizing higher effective pricing. In essence, we are creating a sales and marketing driven culture at each of the Venterra properties.
Venterra focuses on acquiring multi-family assets in Tier I Markets that have strong economic fundamentals. Focusing on Tier I markets reduces the risk of a particular purchase as the shear size and diversity of major markets limit the chances of sudden supply or demand shocks in addition to providing much better liquidity. Specifically, Venterra invests in Tier I markets that have strong long-term population and job growth and multi-family construction supply that is balanced with demand.
The principals of Venterra put their own capital into every property acquisition. We act like owners of our properties because we are owners. We bring only properties to our investors that have passed our own demanding investment criteria.